Beyond Performance — Master’s Program Marketing Campaign

The USC Thornton School of Music, a nationally recognized, conservatory-style music school, in their continued effort to reimagine music education, launched five new, career-driven graduate degree programs.

USC Thornton called upon UNINCORPORATED to design, develop, and manage an integrated marketing communications campaign for the inaugural cohorts.

View the full USC Thornton – Beyond Performance case study to see exactly how we helped USC Thornton change the face of music education and open new career paths for professional musicians everywhere.


How We Helped

  • Integrated Marketing Campaign
  • Visual Design
  • Website Design & Development
  • Video & Media
  • Digital Advertising
  • Marketing Automation


Business Results

  • 11.4% increase in new users YOY
  • 13.2% increase in sessions YOY
  • 1,000,000+ Impressions
  • 290+ Applicants