Rebecca So founded SWAY after spending hundreds of dollars on deodorant products that ultimately didn’t hold up to her active lifestyle.
After many hours of research and development, she created an all-natural, detoxifying formula that leaves no underarm odor or residue.
Since the launch of their first product, SWAY has gone on to develop an entire suite of all-natural skincare products for both men and women.
SWAY hired UNINCORPORATED for Art Direction and digital advertising design to develop ad creative that communicated the brand’s playful and fun vibe.
Digital Advertising Design
UNINCORPORATED designed and developed multiple creative video assets with custom sound design that were used in social media advertising platforms including Facebook and Instagram.
Line Sheet Design
UNINCORPORATED worked with brand photographers to design a wholesale line sheet for SWAY’s products.
The multi-page booklet enabled SWAY to present their products to wholesale buyers with high-resolution product images, brand photography, product descriptions, and wholesale prices.
Trade Show Booth Design
SWAY’s brand photography was used in their cosmetic booth design for the LA Indie Beauty Expo, which was held at the California Market Center.
Our client was thrilled with the results, and we were excited to submit the piece to the American Advertising Awards for 2019. Winning an ADDY and seeing our work recognized for its excellence in branding and design was an inspiring experience.
Photography: Bradford Rogne https://rognephoto.com/
Retouching: Felipe Menezes https://www.laretouching.com/