On Page SEO
Provide quarterly reporting on improvements in page rankings across entire website and blog. Identify new opportunities for ranking as search algorithms update and change.
Off Page SEO
Generate inbound links to key product pages, landing pages or blog articles that help improve referral traffic. Provide reporting on improvement in rankings, traffic and conversions.
Ongoing Content Strategy
Continually iterate and come up with new ideas for content based on feedback from customers, sales team. Evaluate existing content to determine effectiveness in overall lead qualification.
Growth Driven Website Optimization
Implore a systematic testing process to learning more about site visitors and informing ongoing website improvements. Through continuous improvements, better website performance is realized.
Conversion Path Building
Provide reporting on conversion paths that are highest converting and recommendations on new paths to test.
White Paper / eBook Development
Write, design and produce downloadable content to attract leads and further qualify prospects in the sales and marketing funnel.
Blog Content Development
Produce blog content in accordance with pre-developed content strategy and keyword research.
Generate organic traffic and residual return on paid marketing with consistent social publishing across Facebook, LinkedIn, Twitter and Snapchat.
PPC Ad Creation, Optimization, and Management
Create new ads and run new a/b tests on ads to increase performance on platforms including: Facebook Google Adwords, LinkedIn and Twitter. Manage custom audiences, Facebook pixels, retargeting of audiences and proper exclusion of specific audiences from paid ads.
Monthly Social Engagement Reporting
Provide reporting on content receiving most engagement from audience, track trends over time and develop insight into how new content is being received by broader social audience.
Social Inbox Management
Monitor and respond to inbound questions from prospects & customers on channels: Facebook, Twitter, LinkedIn.
Develop email content for eNewsletters, lead nurture workflows and to promote special events or trade show appearances.
Time-based Workflow Automation
Build and optimize time-based automated email workflows for nurturing prospects at various stages of the sales & marketing funnel.
Database Management & Segmentation
Analyze data submitted by prospects to identify new trends for niche follow up marketing initiatives. Segment workflows appropriately and optimize to improve results.