Lead-to-Customer Close % by Channel
Inbound converts leads into customers
The data here shows how Direct Traffic and SEO can be the two strongest Marketing techniques to bring and close new customers. They’re long-term strategies that are proven to work.
Search Network Click-through Rates
Google Display Network Click-through Rates
Sources with the Highest Quality Leads
Inbound is the Leader in Quality Leads
HubSpot’s State of Inbound 2017 data shows us that Inbound Practices double the number of High Quality Leads compared to Sales Leads. Marketers feel more confident with their leads that are a result of inbound while there’s more doubt associated with sales and outbound practices.
70% of digital ad spend will go to mobile by 2019.
The Future of Digital Ad Spending
We already knew that the number of mobile users has been growing fast, but did we know the amount of money companies would be spending on digital ads would be far greater on mobile than desktop? In 2021 we can see that the amount of money spent on mobile will be double that of desktop.
Hurdles of the Sales Process
Prospecting is the Biggest Struggle
HubSpot’s 2016 findings show that prospecting is the biggest struggle for sales representatives. More time needs to be spent with letting your audience know your brand exists and your goods or services are what they need.