Industry Standard Marketing Data

Lead-to-Customer Close % by Channel

Inbound converts leads into customers

The data here shows how Direct Traffic and SEO can be the two strongest Marketing techniques to bring and close new customers. They’re long-term strategies that are proven to work.

Data collected by HubSpot, State of Inbound

Search Network Click-through Rates

Search Network Click-through Rates

This is industry click-through data for the whole web.

Data collected by WordStream

Google Display Network Click-through Rates

Google Display Network Click-through Rates

This is industry click-through data for Google Display.

Data collected by WordStream

Sources with the Highest Quality Leads

Inbound is the Leader in Quality Leads

HubSpot’s State of Inbound 2017 data shows us that Inbound Practices double the number of High Quality Leads compared to Sales Leads. Marketers feel more confident with their leads that are a result of inbound while there’s more doubt associated with sales and outbound practices.

 

Inbound Practices
Self-Sourced Leads from Sales
Outbound Practices

 

Data collected by HubSpot, State of Inbound 2017

70% of digital ad spend will go to mobile by 2019.

The Future of Digital Ad Spending

We already knew that the number of mobile users has been growing fast, but did we know the amount of money companies would be spending on digital ads would be far greater on mobile than desktop? In 2021 we can see that the amount of money spent on mobile will be double that of desktop.

 

Mobile Ad Spending
Desktop Ad Spending

 

Data collected by eMarketer.com 

Hurdles of the Sales Process

Prospecting is the Biggest Struggle

HubSpot’s 2016 findings show that prospecting is the biggest struggle for sales representatives. More time needs to be spent with letting your audience know your brand exists and your goods or services are what they need.

 

Prospecting
Closing
Qualifying

 

Data collected by HubSpot, State of Inbound

Most effective online channels for lead nurturing

Email is still King when it comes to Lead Nurturing

Here is a chart of the highest ranking mediums for digital lead nurturing.

Data collected by HubSpot, State of Inbound 2017

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