2018 The American Advertising Awards – ADDY

Consumer Website – Barnes & Noble Kitchen


Recognize and reward the creative spirit of excellence in the art of advertising.

The American Advertising Awards

At UNINCORPORATED, we pride ourselves on creating custom digital experiences for our clients. When Barnes & Noble decided they were going to open an in-store restaurant, we knew we had a unique opportunity on our hands to create something entirely new for a brand already well-known and loved.

Our approach for Barnes & Noble Kitchen was to create a branded experience that made the user feel as though they were walking into a bookstore. The website was meant to be warm, inviting, and comforting, full of little details that invoke bookstores, libraries, and reading.

We’re incredibly proud of our team and grateful to the Los Angeles chapter of the American Advertising Awards for recognizing our work and granting us our inaugural win.